Romney campaign spent more than $56 million (see the note at the end) in the first 9 months of 2007 in nearly 1,300 zipcode area of more than 740 cities across the lower 48 states. By far they have outspent major candidates of either party. In the two crucial caucus/primary states of Iowa and New Hampshire, Romney campaign have spent substantially higher amounts, $3.1 million in New Hampshire and $ 2.4 million in Iowa.

The top five states ranked by the amount of spending
1. VA $17.5 million
2. MA $ 12.7 million
3. MD $4.3 million
4. CA $3.8 million
5. NH $3.1 million
These five states account for nearly 75% of the spending. The top five are followed by Florida ($2.5 million) and Iowa. That may be one of the reasons that Romney leads polls in the republican primary races in both these states.

The top five services for which Romney campaign paid nearly $29 million, account for more than half of total spending. The five services are:
1. Media $12.7 million (TV ads)
2. Payroll services/insurance $5.1
3. Printing $3.9 million
4. Credit card $3.8 million
5. Travel $3.4 million

Five cities where they have spent the most are:
1. Alexandria, VA $14 million (for media and other services)
2. Boston, MA $8.8 million (Office rent, salary and other services
3. Poolesville, MA $3.8 million (Payroll service/insurance)
4. Dublin, NH $2.7 million (printing and postage)
5. San Francisco, CA $2.4 million (Credit cards)

Des Moines, IA with more than $1.1 million ranks 9th while Concord, NH ($262 thousand) comes in at 23rd.

Romney campaign spending by zipcode: Jan-Sep, 2007

Romney campaign’s spending: Jan-Sep, 2007, originally uploaded by rajkulkarni63.

Explore campaign spending data/maps for Romney or for other Presidential candidates from both parties on GeoCommons by using keywords Campaign Spending or Campaign Finance.

Note: Campaign spending $ amounts are based on Line SB23s from the quarterly campaign finance reports filed by each candidate with the Federal Election Commission where Line SB23 lists each and every item/service costing few pennies to hundreds of thousands of dollars. The data for this map was downloaded the week following 15th October when it was published by FEC. Campaigns are known to update their reports, for the latest report go to FEC website.

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